Friday, 02/6/09 | 5 Comments

Did you feel that? That was a tremor in the publishing world. There have been many of them over the past several months, but yesterday’s announcement from Amazon could be especially game changing in my …

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Articles tagged with: social-networking

My Twitter Alter Ego, and the Question of Brand in Social Applications
Monday, Sep 24, 2007 | 6 Comments

I have been doing some experimenting with social applications as it pertains to publishing. I tend to think of this blog as part of a “personal brand” if you will - it’s about me …

Facebook for Content Providers: A Look at the New York Times Application
Wednesday, Sep 12, 2007 | No Comment
Facebook for Content Providers: A Look at the New York Times Application

The New York Times dips its toe into the Facebook waters today with the release of its New York Times News Quiz application.”Sigh, another Facebook application.” you say? Perhaps, but this one is particularly …

Your PR and Marketing Colleagues Don’t Understand Social Media
Thursday, Jun 14, 2007 | No Comment

Do you feel this way? Then point them to this amazing article by Brian Solis. In his Manifesto for Integrating Social Media into Marketing, Brian covers the range of social media concepts and …

Be Like the Internet
Thursday, May 10, 2007 | 2 Comments

Here is a presentation from last week’s Webvisions 2007 conference that outlines 8 steps to engaging customers in the post-Web 2.0 world.
The key, of course is engaging your customers in the network, but the challenge …

Forrester’s Take on Social Media Activity
Tuesday, May 1, 2007 | No Comment

Over on the FASTForward Blog, Joe McKendrick has posted some brief thoughts on a new report from Forrester on Social participation on the web. Based on a survey of nearly 10,000 adults and …

Amazon.com as a Social Network
Monday, Apr 23, 2007 | No Comment

Joshua Porter over at UIE Brain Sparks has a great post about Amazon.com as a social network.  His examination of the product page for iPod found no less than 16 social features including user reviews, …

Insights on blog marketing for book publishers, social networking, e-newsletters and more
Friday, Apr 20, 2007 | No Comment

Book Business Extra has an interesting interview with staff from Christian publisher Baker Publishing Group who discuss some of their online and social network marketing tactics.
No big surprises in their strategy, but clearly they understand …

USA Today’s Big Makeover
Monday, Mar 5, 2007 | One Comment

USA Today has unveiled a makeover that integrates several new social media/social networking features.
Steve Rubel and Michael Arrington have nice things to say, but Josh Burnoff points out that readers hate it! From …