Friday, 02/6/09 | 5 Comments

Did you feel that? That was a tremor in the publishing world. There have been many of them over the past several months, but yesterday’s announcement from Amazon could be especially game changing in my …

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Articles tagged with: social-media

Social Media Tools For Publishing Professionals
Thursday, Mar 12, 2009 | No Comment

Today I had the opportunity to give a crash course in social media to a group of publishing colleagues at Wiley’s European headquarters. The talk was only an hour, so we covered a lot of …

Interesting Twitter Strategy from Chelsea Green Publishers
Wednesday, Feb 18, 2009 | 5 Comments

I witnessed an interesting use of Twitter today by  Chelsea Green Publishers who promoted their website and books with a very simple contest.
The premise was very straight forward - tweet about a book from their …

Of Wine and Bullhorns - Social Media for Authors and Publishers
Thursday, Dec 18, 2008 | 6 Comments

Full credit for the idea behind both the headline and content of this post is owed to (soon to be) Wiley Author Chris Brogan. This week I attended Chris’s Social Media For Publishers webinar presented …

Twitter Users Missing the Point with Automated Follow Responses
Monday, Nov 17, 2008 | 20 Comments

Like many of you, I use Twitter. (@chriswebb) I use it for a variety of reasons, both personal and professional but have always thought of it as a very ‘personal’ tool. By that I mean …

How Book Authors Can Promote Their Work with Social Media
Monday, Jun 16, 2008 | 6 Comments

As I have written before, publishers are increasingly leveraging their authors’ own personal platform to market their books. With more than 400,000 books published each year, it is harder to make an impact without …

Why Word of Mouth Matters
Tuesday, May 6, 2008 | 2 Comments

I have held this in for too long, and it is time that I finally admit it to myself, and to you.
I am a Vayniac.
Seriously, Wine TV is great, but trust me - the real …

Are You a Radical or a Revolutionary?
Thursday, Mar 27, 2008 | No Comment

I wanted to share a great post by Charlene Li on the Groundswell blog entitled Turning radicals into revolutionaries: the key to kick-starting your social strategy. As I sometimes struggle with the speed at …

Looks Like We Are About to Get Bum Rushed by the Age of Conversation
Wednesday, Mar 26, 2008 | No Comment

Chris Wilson over at Fresh Peel has put together a very social-media centric marketing blitz for the upcoming Age of Conversation book by Gavin Heaton and Drew McLellan.
Age of Conversation is a self-published work that …

Can Brands Be Social? Shel Israel says “No.”
Tuesday, Dec 18, 2007 | 7 Comments
Can Brands Be Social?  Shel Israel says “No.”

Wiley author Shel Israel has started an interesting conversation with Jeremiah Owyang about wither or not “brands” can be social.  Jeremiah asked if brands should build their own networks, or use existing social nets.  Shel …

What Magazines Can Learn from Social Media
Monday, Dec 3, 2007 | No Comment
What Magazines Can Learn from Social Media

Dan Blank has written a great post on how he has changed the way he thinks about magazines. It seems that Dan has quite an obsession (his word) with stereo equipment, and in the …