Pulling the Sword from the Stone: Amazon’s Kindle Books to be Available on Mobile Phones
Friday, 02/6/09 | 5 Comments

Did you feel that? That was a tremor in the publishing world. There have been many of them over the past several months, but yesterday’s announcement from Amazon could be especially game changing in my …

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Articles tagged with: promotion

Promoting Your Book - The Power of Just One Recommendation
Thursday, Jul 3, 2008 | 2 Comments
Promoting Your Book - The Power of Just One Recommendation

We always hope for positive reviews of our books, but there is a rare and magical event that only occurs every once in a while. It is the ability of a single review or recommendation …

More Great Book Video from Wiley UK - Wiley EMEA Sales Conference Day 3
Wednesday, Jul 2, 2008 | 4 Comments

Wiley UK is moving quickly to integrate digital content into it’s marketing and promotional activities. There have been several video examples shown this week, including this one for Computing for Seniors For Dummies.

Do you think …

How Book Authors Can Promote Their Work with Social Media
Monday, Jun 16, 2008 | 6 Comments
How Book Authors Can Promote Their Work with Social Media

As I have written before, publishers are increasingly leveraging their authors’ own personal platform to market their books. With more than 400,000 books published each year, it is harder to make an impact without …

Twitter is a Conversation Ecosystem
Tuesday, Dec 11, 2007 | 11 Comments
Twitter is a Conversation Ecosystem

Readers of this blog know that I am part of a small group who are trying to push the edges of our company and are working on some social application experiments. Twitter is one …

Marketing Your Book is a Game
Monday, Nov 12, 2007 | 14 Comments

Well, at least Mike Moran thinks so. Take a look at this clever marketing tool Mike created to promote his new book
Do It Wrong Quickly: How the Web Changes the Old Marketing …

Ants and Grasshoppers: Honest Advice for Authors
Tuesday, Sep 4, 2007 | 5 Comments
Ants and Grasshoppers: Honest Advice for Authors

Author JA Konrath reminds us of the parable of the Ant and the Grasshopper in his very straightforward and honest advice for authors.
If your blog is only relevant to a few close friends, and your …