Friday, 02/6/09 | 5 Comments

Did you feel that? That was a tremor in the publishing world. There have been many of them over the past several months, but yesterday’s announcement from Amazon could be especially game changing in my …

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Articles tagged with: PR

Promoting Your Book - The Power of Just One Recommendation
Thursday, Jul 3, 2008 | 2 Comments
Promoting Your Book - The Power of Just One Recommendation

We always hope for positive reviews of our books, but there is a rare and magical event that only occurs every once in a while. It is the ability of a single review or recommendation …

Are You a Radical or a Revolutionary?
Thursday, Mar 27, 2008 | No Comment
Are You a Radical or a Revolutionary?

I wanted to share a great post by Charlene Li on the Groundswell blog entitled Turning radicals into revolutionaries: the key to kick-starting your social strategy. As I sometimes struggle with the speed at …

Looks Like We Are About to Get Bum Rushed by the Age of Conversation
Wednesday, Mar 26, 2008 | No Comment

Chris Wilson over at Fresh Peel has put together a very social-media centric marketing blitz for the upcoming Age of Conversation book by Gavin Heaton and Drew McLellan.
Age of Conversation is a self-published work that …

Marketing Your Book is a Game
Monday, Nov 12, 2007 | 14 Comments
Marketing Your Book is a Game

Well, at least Mike Moran thinks so. Take a look at this clever marketing tool Mike created to promote his new book
Do It Wrong Quickly: How the Web Changes the Old Marketing …

Why Facebook Advertising is not the Answer
Friday, Aug 24, 2007 | 6 Comments
Why Facebook Advertising is not the Answer

I was having a discussion with a colleague today about Facebook when he mentioned another department was considering Facebook advertising. No doubt Facebook is the social network with all the juice today, and companies are …

Your PR and Marketing Colleagues Don’t Understand Social Media
Thursday, Jun 14, 2007 | No Comment

Do you feel this way? Then point them to this amazing article by Brian Solis. In his Manifesto for Integrating Social Media into Marketing, Brian covers the range of social media concepts and …

Insights on blog marketing for book publishers, social networking, e-newsletters and more
Friday, Apr 20, 2007 | No Comment

Book Business Extra has an interesting interview with staff from Christian publisher Baker Publishing Group who discuss some of their online and social network marketing tactics.
No big surprises in their strategy, but clearly they understand …