Friday, 02/6/09 | 5 Comments

Did you feel that? That was a tremor in the publishing world. There have been many of them over the past several months, but yesterday’s announcement from Amazon could be especially game changing in my …

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Articles tagged with: marketing

Twitter Users Missing the Point with Automated Follow Responses
Monday, Nov 17, 2008 | 20 Comments

Like many of you, I use Twitter. (@chriswebb) I use it for a variety of reasons, both personal and professional but have always thought of it as a very ‘personal’ tool. By that I mean …

Looking for Elvis - A Creative Book Trailer
Tuesday, Nov 4, 2008 | No Comment

My Colleagues at Capstone have recently released a book trailer for their upcoming book, Dear Celebrity. I know you have seen book trailers before but this one has a bit of a twist - …

Promoting Your Book - The Power of Just One Recommendation
Thursday, Jul 3, 2008 | 2 Comments
Promoting Your Book - The Power of Just One Recommendation

We always hope for positive reviews of our books, but there is a rare and magical event that only occurs every once in a while. It is the ability of a single review or recommendation …

More Great Book Video from Wiley UK - Wiley EMEA Sales Conference Day 3
Wednesday, Jul 2, 2008 | 4 Comments

Wiley UK is moving quickly to integrate digital content into it’s marketing and promotional activities. There have been several video examples shown this week, including this one for Computing for Seniors For Dummies.

Do you think …

How Book Authors Can Promote Their Work with Social Media
Monday, Jun 16, 2008 | 6 Comments
How Book Authors Can Promote Their Work with Social Media

As I have written before, publishers are increasingly leveraging their authors’ own personal platform to market their books. With more than 400,000 books published each year, it is harder to make an impact without …

Why Word of Mouth Matters
Tuesday, May 6, 2008 | 2 Comments

I have held this in for too long, and it is time that I finally admit it to myself, and to you.
I am a Vayniac.
Seriously, Wine TV is great, but trust me - the real …

Are You a Radical or a Revolutionary?
Thursday, Mar 27, 2008 | No Comment
Are You a Radical or a Revolutionary?

I wanted to share a great post by Charlene Li on the Groundswell blog entitled Turning radicals into revolutionaries: the key to kick-starting your social strategy. As I sometimes struggle with the speed at …

Looks Like We Are About to Get Bum Rushed by the Age of Conversation
Wednesday, Mar 26, 2008 | No Comment

Chris Wilson over at Fresh Peel has put together a very social-media centric marketing blitz for the upcoming Age of Conversation book by Gavin Heaton and Drew McLellan.
Age of Conversation is a self-published work that …

Forrester’s Interactive Marketing Maturity Research
Tuesday, Feb 19, 2008 | One Comment

Forrester is conducting some market research (go figure) and is giving survey respondents a free copy of the report:
I’m launching a quant study to fuel two pieces of research: 1) The first is focused on …

Can Brands Be Social? Shel Israel says “No.”
Tuesday, Dec 18, 2007 | 7 Comments
Can Brands Be Social?  Shel Israel says “No.”

Wiley author Shel Israel has started an interesting conversation with Jeremiah Owyang about wither or not “brands” can be social.  Jeremiah asked if brands should build their own networks, or use existing social nets.  Shel …