Pulling the Sword from the Stone: Amazon’s Kindle Books to be Available on Mobile Phones
Friday, 02/6/09 | 5 Comments

Did you feel that? That was a tremor in the publishing world. There have been many of them over the past several months, but yesterday’s announcement from Amazon could be especially game changing in my …

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Articles tagged with: branding

How Book Authors Can Promote Their Work with Social Media
Monday, Jun 16, 2008 | 6 Comments
How Book Authors Can Promote Their Work with Social Media

As I have written before, publishers are increasingly leveraging their authors’ own personal platform to market their books. With more than 400,000 books published each year, it is harder to make an impact without …

Scrabblegate- Hasbro’s Missed Facebook Opportunty
Wednesday, Jan 16, 2008 | 2 Comments

Brothers Jayant and Rajat Agarwalla are Scrabble fanatics. After the site on which they were playing a Scrabble knock off, Quadplex started charging users to play, they decided to create their own version. …

Twitter is a Conversation Ecosystem
Tuesday, Dec 11, 2007 | 11 Comments
Twitter is a Conversation Ecosystem

Readers of this blog know that I am part of a small group who are trying to push the edges of our company and are working on some social application experiments. Twitter is one …

A Facebook Ban for Dummies Man
Wednesday, Nov 21, 2007 | 4 Comments
A Facebook Ban for Dummies Man

Like many companies, we have been dipping our toe into the social applications waters with some of our brands. Our Wrox brand has a Facebook Group and a Twitter Stream, and until recently our …

My Twitter Alter Ego, and the Question of Brand in Social Applications
Monday, Sep 24, 2007 | 6 Comments
My Twitter Alter Ego, and the Question of Brand in Social Applications

I have been doing some experimenting with social applications as it pertains to publishing. I tend to think of this blog as part of a “personal brand” if you will - it’s about me …