Pulling the Sword from the Stone: Amazon’s Kindle Books to be Available on Mobile Phones
Friday, 02/6/09 | 5 Comments

Did you feel that? That was a tremor in the publishing world. There have been many of them over the past several months, but yesterday’s announcement from Amazon could be especially game changing in my …

Read the full story »
Books and Writing

Interesting books, authors, and advice for writers including tips for writing a great book proposal, working with agents, publishing contracts and more.

Internet and Technology

Geek Alert! Here is where I write about technology trends and things I find just plain cool. These may or may not have much to do with publishing.

Marketing and Promotion

Advice, ideas, and tools for building a platform that can help you promote your personal brand, and your work.

Publishing and Business

Thoughts on the publishing industry, changes in content creation and delivery, and business and management topics.

Social Networks and Media

How the social web is changing business, and ways we can build relationships that can promote, support, and add value to our products.

Home » Archive by Tags

Articles tagged with: brand

Twitter Users Missing the Point with Automated Follow Responses
Monday, Nov 17, 2008 | 20 Comments
Twitter Users Missing the Point with Automated Follow Responses

Like many of you, I use Twitter. (@chriswebb) I use it for a variety of reasons, both personal and professional but have always thought of it as a very ‘personal’ tool. By that I mean …

Scrabblegate- Hasbro’s Missed Facebook Opportunty
Wednesday, Jan 16, 2008 | 2 Comments

Brothers Jayant and Rajat Agarwalla are Scrabble fanatics. After the site on which they were playing a Scrabble knock off, Quadplex started charging users to play, they decided to create their own version. …

Can Brands Be Social? Shel Israel says “No.”
Tuesday, Dec 18, 2007 | 7 Comments
Can Brands Be Social?  Shel Israel says “No.”

Wiley author Shel Israel has started an interesting conversation with Jeremiah Owyang about wither or not “brands” can be social.  Jeremiah asked if brands should build their own networks, or use existing social nets.  Shel …

A Facebook Ban for Dummies Man
Wednesday, Nov 21, 2007 | 4 Comments
A Facebook Ban for Dummies Man

Like many companies, we have been dipping our toe into the social applications waters with some of our brands. Our Wrox brand has a Facebook Group and a Twitter Stream, and until recently our …

My Twitter Alter Ego, and the Question of Brand in Social Applications
Monday, Sep 24, 2007 | 6 Comments
My Twitter Alter Ego, and the Question of Brand in Social Applications

I have been doing some experimenting with social applications as it pertains to publishing. I tend to think of this blog as part of a “personal brand” if you will - it’s about me …

Ants and Grasshoppers: Honest Advice for Authors
Tuesday, Sep 4, 2007 | 5 Comments
Ants and Grasshoppers: Honest Advice for Authors

Author JA Konrath reminds us of the parable of the Ant and the Grasshopper in his very straightforward and honest advice for authors.
If your blog is only relevant to a few close friends, and your …