Friday, 02/6/09 | 5 Comments

Did you feel that? That was a tremor in the publishing world. There have been many of them over the past several months, but yesterday’s announcement from Amazon could be especially game changing in my …

Read the full story »
Books and Writing

Interesting books, authors, and advice for writers including tips for writing a great book proposal, working with agents, publishing contracts and more.

Internet and Technology

Geek Alert! Here is where I write about technology trends and things I find just plain cool. These may or may not have much to do with publishing.

Marketing and Promotion

Advice, ideas, and tools for building a platform that can help you promote your personal brand, and your work.

Publishing and Business

Thoughts on the publishing industry, changes in content creation and delivery, and business and management topics.

Social Networks and Media

How the social web is changing business, and ways we can build relationships that can promote, support, and add value to our products.

Home » Archive by Tags

Articles tagged with: advertising

More Great Book Video from Wiley UK - Wiley EMEA Sales Conference Day 3
Wednesday, Jul 2, 2008 | 4 Comments

Wiley UK is moving quickly to integrate digital content into it’s marketing and promotional activities. There have been several video examples shown this week, including this one for Computing for Seniors For Dummies.

Do you think …

Why Facebook Advertising is not the Answer
Friday, Aug 24, 2007 | 6 Comments
Why Facebook Advertising is not the Answer

I was having a discussion with a colleague today about Facebook when he mentioned another department was considering Facebook advertising. No doubt Facebook is the social network with all the juice today, and companies are …

Google Buying Feedburner?
Friday, May 18, 2007 | One Comment

According to Sam Sethi, Google may be purchasing Feedburner.
Well, of course they are.  In fact, I am surprised someone else hasn’t snapped them up already.  As Sam points out, many of us read blogs and …

Briefly: Google CEO Eric Schmidt in Wired
Tuesday, Apr 24, 2007 | No Comment

The current issue of Wired includes an interview with Google CEO, Eric Schmidt in which he discussed the future of the online giant.  My favorite bit from the interview:
Wired: How should we think about Google …