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Social Media Tools For Publishing Professionals

Social Media Tools For Publishing Professionals

Today I had the opportunity to give a crash course in social media to a group of publishing colleagues at Wiley’s European headquarters. The talk was only an hour, so we covered a lot of ground quickly with hopes that everyone could pick up at least one tool they could put to use right away. If social media is like drinking from a firehose, we all got a little wet today.

Many if not most of the attendees were involved in some sort of social media activity, either personally or professionally.  Almost everyone was using Facebook to some degree, less using Twitter, and a lone MySpace user.

Like most, the challenge of everyone in the room was in filtering the noise in order to find opportunities where they could provide value. My goal today was to provide a collection of tools that might be used to set up a Social Media Listening Post - a place where all the signal can be collected and where one might find opportunities for conversation.

The group asked a lot of very smart questions, and as a result we bounced around quite a bit from tool to tool, as everyone contributed ways in which they found certain sites or tools useful. I admit I rediscovered a forgotten tool while answering a question, so I came away with something new again as well.

Among the tools we covered were:

  • Twitter
  • Facebook
  • Ning
  • Twitterfall
  • Google Reader
  • Google Alerts
  • Google Blog Search
  • Social Media Firehose
  • Backtype
  • Social Mention
  • Board Reader
  • Feed My Inbox
  • Twimailer
  • Tweetdeck
  • Twhirl
  • Firefox
  • Google Chrome

What other tools do you use when filtering social media? How did you develop your social media listening post?

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    Social media marketing is a best way to spread your message to all over the world.It is a board and place where you may easily catch the intention of others.

  • Randall Mains

    In my list is about 90% from yours and they are all very important. You just need them to be updated every now and then.

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  • chiropractic social media

    Thanks for this, I usually use twitter and facebook to advertise and market my product and I guess it is really effective because in a couple of week I receive feedback from the visitors.

  • simonsmith9

    Totally agree, this is a really solid excellent article about social networks, and the effect social media is having on all our lives. If you need facebook marketing or experts in the social media field, and you're an independent author, check out Schiel & Denver Book Publishers (http://www.schieldenver.com) in the U.S. and (www.schieldenver.co.uk) for UK writers.

  • Chris Kubica

    Chris, the twhirl link is wrong. It is http://www.twhirl.org/.

  • mark heninger

    these are great, love them. also check out www.socializemedia.com for power publishing.

  • Lisa

    Hey, just checking in because I haven't read anything from you for awhile. Are you on a long European vacation?
    I'm kidding!

  • Scott Rooks

    Hey Chris

    I like bloglines which helps me stay connected to the blogs I want to track and listen to. I find this has helped me both professionally and personally. It enables me to control information based on what I feel is important.

    I also write and post articles to numerous sites around the internet so I use auto post to stay connected with twitter, digg, etc. As I pickup a follower or comment I try to work on developing an association with someone who wishes to at least have conversation about something beneficial to us both especially feedback or critiques.

    I also have added icons to help folks bookmark my work easier and enable others in circles I am not to benefit from my information as well as critique my thinking.

    I also am a believer in forums which I suppose is web 1.0 but I still find it beneficial and helpful in filtering information and feedback.

    This was great because it made me evaluate what I am doing and why. Should I change something? I don't know what do you think?

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