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Border’s Face Out Strategy May Hurt Their Web Sales

Ever since Border’s announced that they would be leaving partner Amazon.com to build their own web presence, I have been eagerly watching to see what features they might bake into the new site.

After all, Amazon.com really does it right in so many ways.

Border’s new online storefront will have one benefit that Amazon.com can not offer - retail locations. For me, the killer feature is the convenience of purchasing online, but getting products same day by swinging by a local retail store for pickup.

As Border’s moves to its new face-out shelving strategy, the reduction in inventories may reduce the usefulness of what could be the new site’s best feature.

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