Publishing
The Evolving Experience Expectation of Customers
Note: The following is a portion of a presentation given at the recent Wiley EMEA Sales Conference by Christine Dunn, Director of Marketing. She was kind enough to allow me to share it here.
I’m not going to spend time going through loads of statistics confirming that nearly every man, woman, and child at every [...]
Promoting Your Book - The Power of Just One Recommendation
We always hope for positive reviews of our books, but there is a rare and magical event that only occurs every once in a while. It is the ability of a single review or recommendation to propel a book to bestseller status. Case in point: Charles Petzold’s most recent book, The Annontated Turing which as [...]
Capstone Publishing - Wiley EMEA Sales Conference Day 2
I have had the incredible opportunity to meet and hear from colleagues from all over the globe while here in Malta, and it has really refocused, and re-energised me. During this morning’s plenary session, I was impressed by the presentation given by Capstone’s Jason Dunne.
Admittedly, I was not very familiar with Capstone prior to this [...]
Go Ahead, Ask Anything: Wiley EMEA Sales Conference Day 1
Learning New Things
This week, I am in Malta attending the Wiley EMEA (Europe, Middle East and Africa) Sales Conference. What a way to start a new job! The location is obviously fantastic and exotic, but I had so many great meetings with new colleagues today. I have been exposed to more of our business today [...]
How Book Authors Can Promote Their Work with Social Media
As I have written before, publishers are increasingly leveraging their authors’ own personal platform to market their books. With more than 400,000 books published each year, it is harder to make an impact without a platform strategy.
Authors can learn a lot from the personal branding and social media marketing advice of Chris Brogan who [...]
