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Twitter Users Missing the Point with Automated Follow Responses

17 November 2008

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Like many of you, I use Twitter. (@chriswebb) I use it for a variety of reasons, both personal and professional but have always thought of it as a very ‘personal’ tool. By that I mean it’s an ecosystem of *people* that despite the distance and in some cases, anonymity, relate to each other. It is [...]

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Looking for Elvis - A Creative Book Trailer

4 November 2008

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My Colleagues at Capstone have recently released a book trailer for their upcoming book, Dear Celebrity. I know you have seen book trailers before but this one has a bit of a twist - not only is it kooky, kitsch and creative, but it also serves as a contest in which viewers can win [...]

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More Great Book Video from Wiley UK - Wiley EMEA Sales Conference Day 3

2 July 2008

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Wiley UK is moving quickly to integrate digital content into it’s marketing and promotional activities. There have been several video examples shown this week, including this one for Computing for Seniors For Dummies. Do you think this approach is more effective than “traditional” marketing methods?

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