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Looking for Elvis - A Creative Book Trailer

4 November 2008


My Colleagues at Capstone have recently released a book trailer for their upcoming book, Dear Celebrity. I know you have seen book trailers before but this one has a bit of a twist - not only is it kooky, kitsch and creative, but it also serves as a contest in which viewers can win [...]

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The Indirect Value of Free Content

29 June 2008


After my previous post on free content, I got a lot of response outside of the blog - mostly via twitter direct messages.  I encouraged everyone to post their own thoughts, and Justin Whitaker was kind enough to guest post his thoughts here. A couple of days ago, Chris posted Straight Talk on the Price of [...]

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Guy Kawaskai on Darren Rowse on Seth Godin

20 May 2008


This week, Guy Kawasaki interviewed Wiley Author and creator of Darren Rowse on on his Sun Innovation blog.  (It was nice to see a little plug for Darren’s and Chris Garrett’s Problogger book as well.) If you have ever seen Guy interview someone, or read an online interview conducted by him, you know his questions [...]

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