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Looks Like We Are About to Get Bum Rushed by the Age of Conversation

26 March 2008

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Chris Wilson over at Fresh Peel has put together a very social-media centric marketing blitz for the upcoming Age of Conversation book by Gavin Heaton and Drew McLellan. Age of Conversation is a self-published work that the authors describe as follows: In what began as a half dare, the editors, Gavin Heaton and Drew McLellan challenged bloggers [...]

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Border’s Face Out Strategy May Hurt Their Web Sales

20 March 2008

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Ever since Border’s announced that they would be leaving partner Amazon.com to build their own web presence, I have been eagerly watching to see what features they might bake into the new site. After all, Amazon.com really does it right in so many ways. Border’s new online storefront will have one benefit that Amazon.com can not offer [...]

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Inside the Mind of a Business Book Publicist

3 December 2007

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Business book publicist Barbara Cave Henricks has a new blog. On Kindle: While the purist in me refuses to imagine a world without physical books, I can’t help but think of my children and the entire generation to which they belong, who have grown up in a world not only digital, but instant and on demand. The [...]

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