Friday, 02/6/09 | 5 Comments

Did you feel that? That was a tremor in the publishing world. There have been many of them over the past several months, but yesterday’s announcement from Amazon could be especially game changing in my …

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Books and Writing

Interesting books, authors, and advice for writers including tips for writing a great book proposal, working with agents, publishing contracts and more.

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Geek Alert! Here is where I write about technology trends and things I find just plain cool. These may or may not have much to do with publishing.

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Advice, ideas, and tools for building a platform that can help you promote your personal brand, and your work.

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Thoughts on the publishing industry, changes in content creation and delivery, and business and management topics.

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How the social web is changing business, and ways we can build relationships that can promote, support, and add value to our products.

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Articles in Marketing and Promotion

Looking for Elvis - A Creative Book Trailer
Tuesday, Nov 4, 2008 | No Comment

My Colleagues at Capstone have recently released a book trailer for their upcoming book, Dear Celebrity. I know you have seen book trailers before but this one has a bit of a twist - …

The Indirect Value of Free Content
Sunday, Jun 29, 2008 | 4 Comments

After my previous post on free content, I got a lot of response outside of the blog - mostly via twitter direct messages.  I encouraged everyone to post their own thoughts, and Justin Whitaker was …

Guy Kawaskai on Darren Rowse on Seth Godin
Tuesday, May 20, 2008 | 8 Comments

This week, Guy Kawasaki interviewed Wiley Author and creator of Darren Rowse on on his Sun Innovation blog.  (It was nice to see a little plug for Darren’s and Chris Garrett’s Problogger book as …

Why Word of Mouth Matters
Tuesday, May 6, 2008 | 2 Comments

I have held this in for too long, and it is time that I finally admit it to myself, and to you.
I am a Vayniac.
Seriously, Wine TV is great, but trust me - the real …

Guy Kawasaki Likes Me, He Really Likes Me!
Tuesday, Apr 8, 2008 | 4 Comments

Ok, maybe thats a bit dramatic, but Guy and his team were nice enough to add this blog to the Alltop Books listing. I see colleague Joe Wikert is listed as well.
So, how does …

A Creative Lesson in Bad PR
Tuesday, Apr 1, 2008 | 2 Comments

Since last weekend, Creative Labs has been dealing with a PR nightmare over its reaction to daniel_k, a programmer who was providing modified sound card drivers that resolved Windows Vista compatibility issues for some products.  …

Google Knol as an Instant Author Platform
Friday, Dec 14, 2007 | 7 Comments

Late yesterday, Google made an announcement about an upcoming product called knol, a free platform for creating authoritative articles on any subject. Knol will have a variety of social features and will let …

Book Marketing for Authors: The Author Questionnaire
Thursday, Oct 11, 2007 | 6 Comments

One of the global complaints I hear about the Publishing industry revolves around book marketing - or the perceived lack of it. This issue deserves a post of it’s own and this one is …

The Sweet Spot
Monday, Sep 17, 2007 | One Comment
The Sweet Spot

I smiled to myself reading Seth Godin’s post entitled Sweet Spot Marketing, in which Seth discusses a few marketing “sweet spots” from the book industry.
There’s a sweet spot for getting on Oprah and for being …

Long Tail’s Chris Anderson on “Free” at O’Reilly TOC
Tuesday, Jun 19, 2007 | 2 Comments

Jeff Gomez, writing at one of my favorite and thought-provoking e-content blogs Print Is Dead, has a great article covering Chris Anderson’s speech at the O’Reilly TOC conference entitled “FREE: The Economics of Abundance and …