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Home » Books and Writing

Marketing Your Book is a Game

Submitted by Chris on Monday, 11/12/0714 Comments

Do it wrong quickly quiz

Well, at least Mike Moran thinks so. Take a look at this clever marketing tool Mike created to promote his new book
Do It Wrong Quickly: How the Web Changes the Old Marketing Rules.

The book looks really interesting. Its approach is one that many companies will struggle with - do things quickly, measure the results, fix it and try again quickly.

The quiz is a great viral way to promote the book, while providing a little taste of what readers will find inside. With more than 200,000 books published each year, standing out in the crowd is so important. Interesting experiments like Mike’s are a way to do just that.

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14 Comments »

  • Alex Gorelik said:

    Good to see agile programming concepts get carried over into marketing and publishing disciplines. A natural synergy. The publishing industry can take a few clues from the marketing and business tactics of startup technology and Web 2.0 companies.

  • uf said:

    something is wrong with this page - can’t read the post

  • Chris (author) said:

    Hi uf,

    Not sure if you mean my post, or the links to Mike’s quiz. Both seem to be working for me. I note the quiz requires Flash Player.

  • Kim Dawley said:

    Chris, I’m experiencing the same thing as uf. When viewed with IE, some items that likely should be in the left column (links and people’s photos) are appearing over the right column and obscuring the post. FWIW.

  • Chris (author) said:

    Hmmm, ok. I’m looking at it in IE 7 and it renders Ok for me. I’m looking into it.

  • Chris (author) said:

    Sorry - it was a template issue with IE 6. New template fixes the problem.

  • Marketing Tips said:

    It really makes perfect sense. There really is no reason trying to make everything perfect before starting because you’re never going to make everyone happy. The bottom line is to start and make adjustments as you go. Another great book on the subject was Ready, Fire, Aim.

  • xocai said:

    programming concepts get to carried over into marketing.

  • zune said:

    Marketing a book about marketing would require something unique to get seen. Not a bad idea.

  • Gamers Arena said:

    Marketing is an art too .. u got to manage it well not all can market something.. you hav to market yourself actually

  • Extenze said:

    Excellent list. The book looks really interesting. Its approach is one that many companies will struggle with - do things quickly, measure the results, fix it and try again quickly.

  • Tom's Orchid Flowers Help said:

    Clever way to promote. Probably gets viral when done correctly.
    Have to find a way to implement something similar into the launch promo for a book I have in the works.

  • Mesothelio said:

    It really makes perfect sense. The quiz is a great viral way to promote the book, while providing a little taste of what readers will find inside.

  • oyun said:

    programming concepts get to carried over into marketing

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